Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Kelly Buchanan Spillers, CMO at Infor, a large organization with over $3 billion in revenue and 7,000 customers in 70 countries. The company was acquired by Koch Industries a number of years ago for a massive sum of $13 billion. Kelly came to Infor after leading digital marketing at L’Oreal, so she has a lot of insights to share about bringing B2C strategies into a B2B organization. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Always put the consumer first. Coming from a B2C background, Kelly started her role at Infor with the mindset that marketing teams should always be prioritizing the consumer’s needs. Despite not having a set B2B playbook to work from, Kelly used her B2C background from L’Oreal to communicate with Infor’s customers in a way that would resonate. Position your brand as a market expert. When it comes to carving out an authoritative p