Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Sandeep Singh Kohli, CMO at Venafi. Coming from a product marketing background, Sandeep has a strong passion for the technology space, and his impressive career reflects that. During our conversation, we discuss concepts like embracing the voice of the customer, as well as realizing the responsibility we have as marketers at every stage of the buyer journey.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Do your homework. Venafi is a company that’s growing exponentially because so many brands are in need of their solution, so I was curious to know how Sandeep and the team strategized to achieve this. He mentioned that a part of the company’s success was just honest luck, but they also committed to doing their homework by really understanding the market, talking to the right people and researching the different buyer personas within the landscape. Keep messagin