Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Stop Pining for the Past Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss if there's value in creating a new "series" of homes and when a product series program might actually apply, how the same story can be told in different ways through creative writing, why marketers need to stop pining for the past, and more! Story Time (3:43)Jackie has a builder that is creating a new series of home, when the real message might actually be the new low price point.Julie has a unique experience buying Rothy's shoes online and shares the interesting way they market their close-out shoes online.Kevin wants marketers to stop talking about the Good Old Days of the previous years, we're still living in a great time for marketing and new home sales. In The News (24:20)Celebrating National OSC Day!The NAHB International Builders' Show 2023 Recap  (https://www.doyouconvert.com)Real estate agents say they can’t imagine working without ChatGPT now (https://www.cnn.com)Google Stock Tumbles Nearly 8%