Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Latané Conant, CMO at 6sense, who I previously interviewed more than three years ago at the tail-end of 2019. Of course, a lot has changed since we last spoke, so I was eager to hear her exciting updates about how much her team has grown over the years. We discuss how buyer expectations have shifted, how she’s managing those changes alongside her colleagues, and how she encourages everyone on her team to help move the needle. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Don’t fall too far behind the wave. Latané uses an imaginative analogy to explain the importance of keeping up the momentum during stages of high-growth. When wake-surfing, it’s important that you avoid falling too far back behind the wave—otherwise, no amount of movement will help you stay afloat. The same goes for companies that are growing fast: hiring should be a top priority if you hope