Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Why Marketers Shouldn't Target Themselves Kevin Oakley, Andrew Peek, and  Jackie Lipinski discuss how marketers can identify their own marketing biases and learn to keep an open mind, they explore the differences between how we think how people typically search for non-single-family homes versus how they actually start their home search, plus Facebook’s subscription plans.Story Time (2:35)Jackie talks about the google search volume for Twin Homes, Duplexes, Villas, Duets, Paired Homes, Townhomes, etc. and how we think people search for those homes vs. how people actually start their home search.Andrew discusses two companies offering the same product for sale with different curated offerings. Can you guess which company thrived?Kevin discusses how marketers’ personal biases might influence how their company approaches new marketing strategies. In The News (23:50)Mark Zuckerberg announces Meta Verified subscription service for Facebook and Instagram following Elon