How To Succeed Podcast

How to Generate More Leads and Drive Sales with Demand Creation In this episode, we sit down with Christopher Roche, CEO of Catalyst Consulting, to discuss how to succeed at creating demand. Christopher explains that lead generation is the typical marketing approach used by companies, but it often leads to frustration due to unqualified leads. Christopher offers advice on how companies can create demand in their markets, such as by utilizing webinars, ebooks, and white papers to engage their target audiences. Additionally, he emphasizes the value of establishing rapport with clients and offering them content appropriate to their needs. By implementing these techniques, companies can increase demand in their markets and produce more qualified leads.   Timestamps: 0:00:03 Creating Demand: A Conversation with Christopher Roche 0:02:04 Exploring solution-aware prospects and the Sandler Rule for Sales Teams 0:04:00 The Role of Education in Sales and Marketing: A Discussion on Attracting New Audiences 0:06:51 Stra