Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Bryan Urioste, CMO of Redwood Software. Bryan has spent his career in the tech world, becoming an expert at building revenue acquisition strategies for long-term growth. We discussed his path to becoming a CMO and the opportunities marketers have to invest in customer marketing. Bryan shares his insights into announcing acquisitions, the role of newsletters, and finding work-life balance. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Talk to your customers. Bryan believes that too many marketers don’t take advantage of the amazing resource that is their customers. By talking with customers, you can discover their pain points and solve them, and also uncover opportunities for growth you would otherwise be unaware of. Invest in customer marketing. Bryan emphasizes the value of investing in tools that will help your team understand what your customers are