Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Stephen Gold, CMO at SparkCognition. Stephen brings a holistic view to his role, having served as CEO and President at his previous companies, Azerty and Aberdeen Group. Trained as an engineer, he later became passionate about marketing and made it his career focus. We discuss the importance of knowing what makes your product relevant, the role of AI in marketing, and why marketers need to tell relatable stories. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:The CMO role is about more than being a great marketer. Stephen has learned that being a great CMO comes down to much more than being an expert marketer. CMOs need to understand their product and the industry inside and out, which means learning how to effectively communicate with leaders across their company and following what's going on in the world that will keep their product relevant. Segment y