Driving Change At Ati

Session Reflection: - Most business owners are too busy trying to satisfy the customers wants, needs, and expectations, to actually satisfy the customers wants, needs, and expectations! - Have you ever experienced the pain of being a customer of an auto repair shop?  Do you really understand the pain and difficulty a customer really goes through to get their vehicle to you?  Shouldn't you recognize this huge commitment being made by your customer! - Pick one: You can do a fantastic job with the vehicle while giving mediocre service, and risk losing them, or you can give them exceptional service while doing a mediocre job with their vehicle, and they will likely forgive you. - It's not about how many customers you make, it's how many you keep! - You will find it's cheaper to keep them coming back.  It costs up to 10 times more to by a new customer than to keep the ones you have. - When was the last time you asked yourself, Why do people really come to you?  What makes you stand out in their minds?  Are you the