Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

AI is here to stay and it’s changing the marketing game for small business owners. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won’t be the last!). They discuss the importance of crafting great prompts to get the best out of AI and share a simple “Prompt Crafting” framework you can follow to optimise the results you’re getting from AI. They also discuss the incredible opportunities available to small business owners through the use of AI for research, brainstorming ideas, creating content, translating, summarizing, editing, proofreading, and giving advice. They also discuss the limitations of AI, such as inaccuracies and biases, and how to verify the results provided by AI. Listen to this episode to hear more about: -> How we used AI to create this episode, including the graphics, show notes, content outline and marketing materials! -> What AI really means and why it’s so important for business owners to understand how it’s been designed to mimic human