Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 269: Marketing Coach Power HourKevin Oakley and Jackie Lipinski welcome the newest Do You Convert Marketing Coach, Beth Russell to the team. In this marketing coach power hour episode, the team talks about everything from building a home, the importance of messaging, Beth’s biggest takeaways from shadowing home builder meetings, and more!Story Time (4:48)Beth talks about building a custom home, her third home purchase in 8 years, and how the experience has reminded her of the importance of providing care and clarity in our customers’ journey. Jackie talks about sensing desperation from her car salesperson during her search for a new car and how we should be cognizant of our tone and messaging in the sales process. Kevin discusses the opportunity available to builders inspired by Studio McGee’s new spec home and the biases involved when looking at certain data metrics. In The News (32:20)With little competition, homebuilders are feeling better (www.housingwire.com)Nearly Half Of Hom