Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Anyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand your market… and ALSO create powerful marketing language. So we thought it was high time we did an episode dedicated to giving you some frameworks for doing just that. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share how you can write slam dunk marketing copy using your customer’s own words by going direct to the source and literally transforming your customer SURVEY responses (and other raw language you get from your customers through interviews, emails etc) into powerful headlines, bullet points, video scripts, sales pages, emails and more. Listen to This Episode to Hear More About: How we use Ryan Levesque’s Deep Dive Survey methodology to gather customer language. How to identify (and get rid of) useless jargon that’s actually alienating you from your ideal customers. What clues to look for when