Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 270: Imposter SyndromeKevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach organic content through the lens of Andrew’s recent cruise experience, how builders can shift their marketing when needing to focus on presales, and the importance of trying new strategies and investing in your career. Story Time (15:47) Andrew just returned from a cruise and it had him thinking about the internet access, or lack thereof. Was it a conscious decision? Julie shares an experience with a builder who had to quickly shift gears from focusing on quick move-ins to presales. Kevin questions whether or not everyone hates the process of signing up to gain access to additional content and tools on a website, and what it tells us about consumers today. Kevin’s in Guatemala this week, and previews his new gear he’ll be testing out while there.News (43:15) Coke launches ‘Create Real Magic’ AI art contest using