#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Fabi Paolini talks with Jason Barnard about how to attract more ready-to-invest clients. Fabi Paolini is an accomplished brand strategist who helps coaches, consultants and professionals evolve and create compelling brands that look, sound and feel as authentic as possible. With her skillful guidance and expertise, they can effectively position themselves as premium brands that can attract investment-ready clients with a strong presence and compelling messaging.  To attract premium customers, you must first understand your target audience and be a trusted provider of answers to their desires. It is beneficial to focus more on 'gain' marketing, which aims to build relationships, rather than 'pain' marketing, which only addresses the emotional aspects of their problems. There is also a key difference between content and messaging, which is knowing your audience. You can also build a loyal and engaged customer base by using content and messaging to appeal to potential customers and position yourself as