Awin Talks

Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience. This month we chat to Clare O’Brien and Emma Sutton from ISBA, the trade body that represents leading advertisers. As the organisation increasingly focuses on performance marketing, Kevin chats to Clare and Emma about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to better communicate its benefits to a more senior audience. Also this month we revisit our publisher picks slot to identify a couple of partners – one new, one existing – who are shaking up the affiliate space. Tazmin Hansen from the publisher team shares her thoughts and advice about how to work with these publishers. Kate Irvine also joins us as she asks for your vote in securing a speaker slot at this year’s PILive. Kate explains the rationale behind her two ideas, ‘What can Affiliate Marketing offer Generation Z and ‘Affil