Wavebreak Podcast: Grow Your Shopify Store

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.In this episode you'll learn:Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTCHow the brand was able to increase profitability while lowering pricesCore strategies for maximizing profitability as CEO across the entire businessBrad Day is CEO at Helm Boots. Links MentionedHelm BootsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the highest-rate