Wavebreak Podcast: Grow Your Shopify Store

The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025.This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence.We cover: What’s actually working right nowThe tech stack elite brands are usingCreative, flows & timing (real examples)What’s dead and what’s next Learn more about Wavebreak: https://wavebreak.co/Book your strategy audit: https://wavebreak.co/call/

Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology. Topics Discussed Include: • Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences• The future of reading in a digital age, sharing insights from his work with Sol Reader• Entrepreneurship lessons, including strategic decision-making and innovation in product designPartner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/Links Mentionedhttps://solreader.com/

In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. https://wavebreak.co/

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.Links Mentionedair upLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more. Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/

You can't control:Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)Impact on ad spend/CAC from the 2024 Election Consumer spending and confidence So, what can you control? What should you focus on? That's what we cover in today's episode. Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko. We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more. Chris Hunter is the co-founder of Koia and Four Loko.Grab his book here: Blackout PunchLinks MentionedKoiaLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.Links MentionedStarfaceLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: Watch The Webinar HereIn this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including:Deliverability Creative Campaigns Flows OptimizationTesting If you’re looking for a partner in 2024 to manage and optimize your email/SMS program, email & SMS is all we do at Wavebreak. We’ve helped brands of all sizes from startup to publicly traded – and everything in-between. You can learn more about Wavebreak by exploring our website and case studies: Wavebreak WebsiteLinks MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies. We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024.Preston Rutherford is a co-founder of Chubbies and Loop Returns. Chubbies.comLinks MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsChubbiesPreston's LinkedIn

Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them.Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In this solo episode of Leading Brands, the following topics are discussed:2023 Learnings and Q4 Results: What's Working Now2024 Strategic Recommendations: What To Focus OnEmail and SMS Opportunities for 2024New Gmail and Yahoo sending requirements A/B Test Results and What Moves The NeedleAnd more!Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands  

Dr. Lisa Craven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target.In this episode we discuss:Launching the brand directly into Target nationwide with no previous DTC or retail sales.Tips for building a lean, experience team that isn't afraid to get their hands dirty.Current state of the oral care industry and how you can have amazing oral health without going to the dentist.Dr. Lisa Craven is the co-founder of Made By Dentists.Links MentionedMade By DentistsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue. In this episode we cover:Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand.Understanding how Simple Modern strategically created moats around their brand and practical tips on how you can implement similar strategies for your own brand.Mike Beckham is the co-founder and CEO of Simple Modern, a global producer of premium drinkware and lifestyle products.Links MentionedSimple ModernLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for eac

In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns. In this episode, the following topics are discussed: Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean.Marketing: The state of marketing in 2024 and why Kevin doesn't stress over attribution.New Ideas for Growth: The game has changed over the last 12 months; learn about the new channels Kevin is focusing on for continued and lasting growth in 2024 and beyond.Kevin Escalera is the Senior Director of Marketing at RSP Nutrition and AminoLean®.Links MentionedAminoLean at RSP NutritionLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the s

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.In this episode you’ll learn:The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)How they increased revenue 30% by expanding internationally and which countries besides the US are their top performingLessons from launching 5 retail stores in 2 monthsAnd so much more - this episode is a must listen that originally aired in March 2023. Ryan Bartlett is the co-founder & CEO of True Classic.Links MentionedTrue ClassicLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaig

In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."In this episode, the following topics are discussed: From Procter & Gamble to NASDAQ: Hind shares lessons learned from working at industry giants like Procter & Gamble and L'Oréal Paris in Europe to co-founding Waldencast. Entrepreneurship and Brand Building: Hind's entrepreneurial spirit led her to establish several beauty brands. Discover her approach to brand building across Waldencast's portfolio brands, enabling them to scale and thrive in a competitive market.Consumer Trends: Get valuable insights from Hind on current consumer purchasing trends in the beauty industry, as well as what consumers really want. Hind Sebti is the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD).Links MentionedWaldencastLearn more about Wavebreak: the email & C

Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more.In the episode, the following topics are discussed:Navigating Ecommerce Growth and Pivoting Successfully: Learn how Cleancult adapted and evolved their business model and operations for long-term growth.Expanding into Retail: Explore the story of Cleancult's transition from a direct-to-consumer model to establishing a presence in retail, understanding the lessons learned during this expansion, and the impact it had on their business.Strategies for Building a Strong Leadership Team: Ryan shares his experiences, trials, and triumphs in assembling and nurturing a strong leadership team.Ryan Lupberger is the Co-founder & CEO of Cleancult.Links MentionedCleancultLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,

Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.In the episode, the following topics are discussed:Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deals.Distribution Strategy: Transitioning from small shops to now encompassing national retailers and international expansion.Ambassador and Athlete Sponsorships: Engaging in collaborations with high-profile athletes through ambassador and athlete sponsorships, all without paid endorsements.Filipe Keuppens is the Executive Vice President of The Pickle Juice™ Company.Links MentionedPickle JuiceLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easi