Wavebreak Podcast: Grow Your Shopify Store

Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth startup.In the episode, the following topics are discussed:Marketing: Insights from big CPG brands and how to differentiate your approach.Building a Brand from Scratch: Harnessing the potential of Direct Response and the impact of TV advertising.Win-Win Partnerships: Leveraging affiliate marketing and influencers for mutual benefit.Eric Christianson is the CEO of Nutrient Survival.Links MentionedNutrient SurvivalLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highl

Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand.In the episode, the following topics are discussed:Founding Story: Taking the brand from idea to 1,500+ retailers and loved by customers all over. Speciality Retail: From product strategy to merchandising we cover all things speciality retail. Avoiding Burnout: Discover how Deb manages to maintain a work-life balance and stay enthusiastic about the future of the brand, even after nearly 20 years.Deb Waterman Johns is the Co-Founder & Chief Creative Officer of SCOUT. Links MentionedSCOUTLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, a

Shawn Nelson, Founder & CEO of LOVESAC, joins the Leading Brands podcast to share his story, lessons learned, and the future of consumer brands.In the episode, the following topics are discussed:Founding Story: Taking the brand from his mom's basement to the NASDAQ. Building Brand: Keys to building a brand that lasts and mistakes to avoid.Future of Brands: Thoughts on building a brand that lasts generations. Shawn Nelson is the Founder & CEO of LOVESAC.Links MentionedLOVESACLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered

Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond. Topics covered include:Marketing Strategy: The importance of a smart marketing strategy for DTC businesses, including what channels to focus on, profitability optimization, and incrementality testing.Profitability: Insights on avoiding common mistakes to ensure sustainable growth and profitability.Future of DTC: The evolving DTC landscape, including increased competition and rising advertising costs, learn proactive strategies to stay ahead. Ben Cogan is the co-founder of Agora Brands, an e-commerce aggregator acquiring wonderful direct-to-consumer businesses.Links MentionedAgoraLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable mar

In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention.In this episode, we cover:Starting from Scratch: Discover how Jordan launched the brand, utilizing 0% interest credit cards for funding and rapidly selling out of initial inventory.Quality Over Quantity: Learn about the brand's unique approach of focusing on fewer, best-in-class products instead of focusing on trends.Organic Growth: Get the step-by-step growth playbook that Barefaced used to double revenue every year since inception, without traditional marketing.Jordan Harper is the Founder & CEO of Barefaced.Links MentionedBarefacedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and und

In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world’s best heat therapy products.In this episode, we cover:The story behind Heat Healer and how they sold out of their initial inventory in just 2 weeksHow Heat Healer managed to capture the attention of prominent publications and even celebrities, earning featured spots and widespread recognitionFuture plans for expansion into additional products to further serve their customersLauren Dovey is the founder of Heat Healer.Links MentionedHeat HealerLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back cam

Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more. In the episode, the following topics are discussed:Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in annual revenue in just 4 yearsTeam Collaboration: Exploring how Hyperice's success is attributed to the cohesive synergy across all departments, fostering fast growth.Hiring For Growth: Actionable strategies and advice on how to make hires that scale with the brand.Daily Metrics: Discover the KPIs meticulously monitored by Jim, driving continuous brand improvement and success.Future Expansion: Hyperice's playbook for entering new markets and continuing to deliver innovative products. Jim Huether is the CEO of Hyperice.Links MentionedHypericeLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening a

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow. Topics covered include:Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial results and lessons learned.Scaling UGC: Optimizing and scaling marketing efforts based on real customer feedback and leveraging user-generated content.Thingtesting launch impact: The impact of the Thingtesting launch on Quiet Mind's brand and revenue.Future growth plans: Mikey Goldman shares his plans for future growth and how Quiet Mind will stay ahead of the competition.Mikey Goldman is the Founder and CEO of Quiet Mind. Links MentionedQuiet MindLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable mark

In this episode of the Wavebreak Podcast, Katerina Mountanos, the Founder & CEO of Kosterina shares her inspiring journey building a leading lifestyle brand, starting with the world's best extra virgin olive oil.In the episode, we cover:The fascinating founding story of Kosterina and surprise Whole Foods inquiry that led to rapid growthLessons learned from working with ecommerce serial entrepreneur Marc LoreDitching the typical CPG playbook and instead building a lifestyle brand to inspire people to live longer, healthier livesAnd so much more.Katerina Mountanos is the Founder & CEO of Kosterina. Links MentionedKosterinaLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns

In this episode, we're joined by Stafford Meyer, founder and CEO of Porte + Hall. As an interior designer, Stafford found a lack of doormat options that were stylish and functional, so she created them. The result? A collection of mats that are as beautiful as they are durable. In this episode, we cover:Why Mats: The founding story and motivation behind the brandGo To Market: Why the brand launched direct-to-consumerSuccessful Campaigns: Actionable examples of storytelling that drive revenueStafford Meyer is the Founder and CEO of Porte + Hall.Links MentionedPorte + HallLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated

Over the last few years, Momentous Supplements has achieved rapid growth and in today's interview with Founder & CEO Jeff Byers, we cover it all. Momentous is a human performance company dedicated to creating no-compromise products and tools that support the endless improvement of personal performance.In this episode, you'll learn:Founding Story: The strategic merger that led to Momentous becoming the leading brand it is todayPartnership with Huberman Lab: Exploring the collaboration and its impact on growthRapid Growth: Behind-the-scenes of the brand's marketing and operations resulting in 60%+ MoM growthJeff Byers is the Founder & CEO of Momentous Supplements.Links MentionedMomentousLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years.In this episode, we cover:The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge"How the brand was able to secure partnerships with leading athletes and influencersFuture plans for expansion into additional products and the commercial marketRyan Duey is the co-founder and co-CEO of Plunge.Links MentionedPlungeLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated

In this episode, we're joined by Mike Xhaxho and Connor Saeli, the co-founders of Waterboy, a healthier and more effective way to hydrate and recover. Waterboy has scaled to a remarkable $10M+ in sales within a span of two years without any external funding.You'll learn: Waterboy's Growth Strategy: How they market the brand as a "creator" and scale their best content with paid advertising. Product Development: Going from idea to best-in-class product and why they approach product development like a software company. Marketing and Creative Testing: Learn the results of Waterboy's OOH, creative testing, and what's working for the brand now.Mike Xhaxho and Connor Saeli are the co-founders of Waterboy.Links MentionedWaterboyLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages us

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.In this episode we cover:Marketing for 2023: paid social, influencer, ambassador, offline, and moreExpanding into retail: from large retailers to company-owned flagship stores in locations like Mall of AmericaGlobal expansion: how the brand scaled across Europe and now the United StatesHenry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.Links MentionedWaterdropLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software that enables small and medium-sized ecommerce

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Haley & Adam Weidenbaum, founders of Everhem, a leading custom window treatment brand. We chat about the brand's launch, rapid growth, and what's next for the company. You'll also learn how Everhem:Successfully brought a traditional in-person experience into the digital worldTested and scaled their marketing strategies as a bootstrapped brand on the riseBranded and named their company with an almost too good to be true inspirationHaley & Adam Weidenbaum are the founders of Everhem.Links MentionedEverhemLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is t

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Charles Gorra, the Founder and CEO of REBAG, the luxury resale authority.In the episode, the following topics are discussed:The founding story of REBAG and their innovative utilization of AIHow luxury trends have evolved in recent years and insights into the present-day market landscapeStrategies behind the top luxury brands and their ability to maintain their dominant positionsThe impact of emerging technologies and AI on the future of luxury and commerceCharles Gorra serves as the Founder and CEO of REBAG.Links MentionedRebagRebag AppRebag 2022 Clair ReportLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or ab

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible, and actionable for modern women and their communities.In today's interview we cover:Best practices for creating a differentiated subscription product that sets you apart from the competitionBuilding winning teams with example interview questions to find top performersHow to lean into your strengths as a founder and delegate without taking your eye off the ballMeha Agrawal is the Founder and CEO of Silk + Sonder.Links MentionedSilk + SonderLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Kelly Watters, Co-founder and CEO of Western Rise, a high-growth apparel brand experiencing over 115% YoY growth.In this episode, you'll discover:The inspiring brand journey of Western Rise as they redefine performance apparel through a captivating blend of style and functionality.A sneak peek into their exciting future product launches and fundraising plans.The secrets behind Western Rise's ability to attract top-tier talent, accelerating their growth even further.Kelly Watters is Co-founder and CEO of Western Rise.Links MentionedWestern RiseLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart rec

In this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising.From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing at Kettle & Fire, respectively.Matt Giannetti, Head of Platform Solutions at Tatari, also joins the conversation. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.This is a case study in scaling TV advertising, covering strategy, testing, creative, budget, measurement, and more.You'll also learn:Key KPIs for understanding TV ad performance like Cost Per View (CPV)Approach to testing on TV with Tatari: Testing different channels almost every week to find optimal CPV, leveraging past campaigns and insightsUnique approach in structuring the campaign for Kettle & Fire: Creating a learning agenda and testing top-performing ins

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.In this episode, you'll learn:The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brandHow the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and moreThe significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiativesMargaret Wishingrad and Ian Wishingrad are the CEO and CMO, respectively, and co-founders of Three Wishes Cereal.Links MentionedThree Wishes CerealLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning tha