Wavebreak Podcast: Grow Your Shopify Store

In this episode, we're joined by Ryan Babenzein, co-founder and CEO of Jolie, a beauty wellness brand that has achieved remarkable success in less than 18 months. Ryan is no stranger to entrepreneurship, having previously founded GREATS, a DTC pioneer that was acquired by Steven Madden in 2019. Ryan shares the growth strategies that have made Jolie so successful, so fast.You'll learn: Jolie's Growth Strategy: Ryan explains the tactics that Jolie has used to grow from zero to millions in revenue, all while being effectively bootstrapped. Building a Team: Ryan shares how he has been able to maintain a small team of 3 (yes, 3) while achieving such fast growth.Contrarian Takes on DTC: Ryan offers his unique perspective on the direct-to-consumer (DTC) business model and how Jolie has used a contrarian approach to achieve success. Ryan Babenzein is CEO of Jolie Skin Co.Links MentionedJolie Skin Co.Learn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Monica Royer, Founder & CEO of Monica + Andy, the children’s and family brand parents can rely on for the products, resources, and support needed to confidently navigate every stage of raising a family. Monica’s experience advising her brother, Andy Dunn, Founder of Bonobos, combined with her passion for high quality essentials and entrepreneurship, has been a driving force behind the continued growth and evolution of the Monica + Andy brand.You'll also learn:Why the brand launched with a retail location and how it became the primary growth driver during the early years of the brandRetail strategy and how the brand has created a sub-brand that is launching in 1,000+ Walmart locationsFuture of the brand as they continue to scale into retail while remaining true to their DTC rootsMonica Royer is the Founder & CEO of Monica + Andy.Links MentionedMonica + AndyLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsS

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category. You'll also learn Comrad's: Product development process that led to industry-low return ratesApproach to retail expansion as a digitally native brandCX best practices to stand out from the competition and create the best possible products And so much more. Andrew Ferenci is the Founder and CEO of Comrad.Links MentionedComradLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software t

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail.In this episode you'll:Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive marketFind out the results of Native Pet's initial advertising testing on OTT platforms and the impact it had on their brand awareness and salesLearn the valuable lessons Native Pet learned when launching their brand into retailDan Schaefer is co-founder of Native Pet.Links MentionedNative PetLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated e

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Philip Inghelbrecht, CEO of Tatari. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.This is a masterclass on getting started with TV advertising with everything you need to know to get started across strategy, testing, creative, budget, measurement, and more. You'll also learn:Why TV advertising isn't as complex or expensive as you may thinkHow brands can test and scale TV into a top channelWhat's currently working well in TV advertisingHow to know when your brand is ready for a Super Bowl commercialPhilip Inghelbrecht is the CEO of Tatari.This episode is brought to you in partnership with Tatari. #adLinks MentionedTatariLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue. In this episode you'll learn:The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's marketWhy the sunglasses brand hasn't expanded into ski goggles like other brands in their space haveFresh ideas for increasing customer retention and building a long-term brand that lasts Michael Charley is co-founder at Sunski.Links MentionedSunskiLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaig

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Olek Potrykus, Head of Customer Experience at Tidio. Olek has worked at Tidio for nearly a decade helping brands master the art and science of customer experience. Today on the show, he shares best practices for 2023 and beyond. In this episode you'll learn:Current state of customer expectations and how you can use great CX to increase conversion rate by up to 3xAI's impact on Customer Experience and how you can be ahead of the pack in every wayEssential best practices for customer success (channels, automation, and more)Get an exclusive discount on Tidio with promo code "LEADERS" - Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps eCommerce merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction c

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Jedd Rose, Cofounder and President of Topo Designs. Since 2008, Topo Designs has grown from a vision of two founders, Jedd Rose and Mark Hansen, into a talented 70-person team. Consumers can find Topo Designs products sold in over 30 countries and 1,200+ stores.You'll also learn Topo Designs:Inspiring founding story and lessons learned launching a brand in 2008 with no previous experience making productsApproach to product innovation that stands out from the competition and rest of the marketFuture of the brand with their recent investment raised and their exciting expansion plans for the companyJedd Rose is President of Topo Designs.Links MentionedTopo DesignsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messag

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.In this episode you'll learn:Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTCHow the brand was able to increase profitability while lowering pricesCore strategies for maximizing profitability as CEO across the entire businessBrad Day is CEO at Helm Boots. Links MentionedHelm BootsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the highest-rate

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully.You'll also learn Lovevery's:Unique approach to retail, which includes selling in Target and on Amazon as a DTC businessProduct development strategy and how it has been a key growth lever for the brandiOS-proof marketing strategies, which enabled the brand to weather changes to Meta with minimal consequencesInfluencer marketing strategy and how they work with influencers to reach their target audience and drive salesRod Morris is President of Lovevery. Links MentionedLoveveryLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understan

Dan Zavorotny, COO and Co-founder of Nutrisense, joins the Wavebreak Podcast to discuss the hiring and marketing playbook that scaled the company from a Wix website to 170+ employees. You'll also learn:The exact hiring process Nutrisense uses to hire top talent, including specific case study examples How Nutrisense uses their Quiz to execute a personalized, data-driven customer acquisition strategyThe communication methodology Dan uses to manage 15+ departments with as few Zoom calls as possible Dan Zavorotny is the COO of Nutrisense.Links MentionedNutrisenseLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the highest-rated

Calvin Quallis, CEO and Founder of Scotch Porter, joins the Wavebreak Podcast to discuss the brand's rapid growth, retail expansion, $11 million Series B, and more. You'll also learn:Marketing strategy as an omnichannel brand with DTC, Amazon, and retail presence in Target, Walmart, and moreKeys to building out a strong leadership team, from recruiting to team structureCalvin Quallis is the CEO and Founder of Scotch Porter.Links MentionedScotch PorterLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain

Vanessa Pham, CEO and co-founder of OMSOM, joins the Wavebreak Podcast to share her experience starting and scaling the brand from initial concept to national retail. In this episode you’ll learn:The story and origin of the OMSOM brand, including multiple iterations of the early brandLessons from launching DTC and scaling into Whole Foods and TargetHiring strategy and recruiting as a high-growth consumer startupAnd so much more!Vanessa Pham is the CEO and co-founder of OMSOM. Links MentionedOMSOMLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and

Chase Ramey is the VP of Finance at Organifi and has been with the brand since 2017. He joins the Wavebreak Podcast to share his experience overseeing finance at the high-growth brand, as well as his strategy for 2023. In this episode you’ll learn:The unique and unlikely story that led to Chase joining OrganifiTop learnings and lessons from scaling Organifi profitably while bootstrapped2023 finance strategy including specific recommendations around marketing, discounts, and inventoryAnd so much more!Chase Ramey is the VP of Finance at Organifi. Links MentionedOrganifiTheMedicin PodcastLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.In this episode you’ll learn:The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)How they increased revenue 30% by expanding internationally and which countries besides the US are their top performingLessons from launching 5 retail stores in 2 monthsAnd so much more - this episode is a must listen. Ryan Bartlett is the co-founder & CEO of True Classic.Links MentionedTrue ClassicLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and mo

Jeremy Horowitz joins the Wavebreak Podcast to share how brands can win in 2023 and beyond. In this episode you’ll learn:Current state of DTC in public and private marketsKey metrics and levers to maximize profitabilityHow you can leverage inventory management and merchandising to drive growthJeremy Horowitz is the Partner Marketing Lead at Gorgias.Links MentionedGorgiasJeremy Horowitz LinkedInLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Ty Haney, Founder of TYB, Joggy, and Outdoor Voices joins the Wavebreak Podcast to share her experience building a leading lifestyle brand.In this episode you’ll learn:Top learnings and lessons from scaling Outdoor Voices into a top brandThe modern playbook for building a brand that lastsTactical examples of community building to maximize loyalty and drive new customer referralsAnd so much more!Ty Haney is the Founder & CEO of TYB (Try Your Best).Links MentionedJoggyOutdoor VoicesLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Hailey Swartz joins the Wavebreak Podcast to talk about Actual Veggies and how the brand landed in leading retailers in less than 2 years from launch.In this episode you’ll learn:The QVC Launch Strategy that catapulted the brand in front of 1 million people overnight Marketing channels working in 2023 for the brand and how they market themselves as a retail brandTheir growth strategy beyond grocery and becoming Butcher Box's first veggie burger everHailey Swartz is the co-founder & co-CEO of Actual Veggies.Links MentionedActual VeggiesLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Braxton Manley of Braxley joins the Wavebreak Podcast to share his journey building a lifestyle brand starting with the world's comfiest Apple Watch bands.In this episode you’ll learn:The brand's strategy for accelerating growth by launching new productsTop performing marketing channels for the brand today (with examples)Tactical examples of community building to maximize loyalty and drive new customer referralsBraxton Manley is the Founder of Braxley Bands. Links MentionedBraxley BandsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Haley Pavone joins the Wavebreak Podcast to talk about Pashion Footwear and how the brand has scaled by decreasing ad spend and leveraging organic TikTok content.In this episode you’ll learn:The TikTok Strategy that has generated 40+ million views on a single post for freeMarketing channels working in 2023 for the brand and how they're intentionally decreasing ad spendTheir unique utility patent and strategy for protecting their brand around the globeHaley Pavone is the Founder & CEO of Pashion Footwear.Links MentionedPashionLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.