Wavebreak Podcast: Grow Your Shopify Store

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue. In this episode you'll learn:The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's marketWhy the sunglasses brand hasn't expanded into ski goggles like other brands in their space haveFresh ideas for increasing customer retention and building a long-term brand that lasts Michael Charley is co-founder at Sunski.Links MentionedSunskiLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaig