Wavebreak Podcast: Grow Your Shopify Store

Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray

Informações:

Sinopsis

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.In this episode we cover:Marketing for 2023: paid social, influencer, ambassador, offline, and moreExpanding into retail: from large retailers to company-owned flagship stores in locations like Mall of AmericaGlobal expansion: how the brand scaled across Europe and now the United StatesHenry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.Links MentionedWaterdropLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software that enables small and medium-sized ecommerce