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Sinopsis

We are chatting with Entrepreneur, speaker and writer Pia Silva who is a partner and brand strategist at Worst of all Design where they build "Badass Brands without the BS". Pia is going to give us tips on creating a badass brand.  So what are badass brands? What does "branding" mean for solopreneurs and small businesses selling their services? Some people think ‘logo’s are the only element of branding – what would you say to those that have this view. How does your ‘brand’ affect what audience you attract? How does someone build a brand that stands out from the competition? How does ‘brand’ affect your profitability? Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her co