Smooth Business Growth 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

Scott Whitaker is an author and membership business guru. In this episode you will learn why people will quit your membership program and what you can do to keep them. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.” Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year. Main Questions Asked: What are some of the reasons people cancel? Key Lessons Learned: Membership Retention The major reasons people cancel a membership include: The cost being too much, many people impulse purchase a membership without understanding the value it provides. They’re too busy. Your members will never really tell you the real reason they’re quitting. Being “busy” is a socially acceptable way for them to opt out. “I’m