Managing Marketing

Nicola Mansfield is the founder and chief thinker at The Design Thinkers, a brand and experience business change maker. Nicola’s career commenced as a designer at global brand consultancy Wolff Olins, she has also been the Global Creative Director at natural skincare brand, Jurlique, Director of experience design and brand at Deloitte and Managing Director at Interbrand Australia. While marketing spends a lot of time and effort discussing the importance of brand and branding, the brand is still not finding a place on the balance sheets of the world’s corporations. Nicola shares her perspective on brands, the role of brands in business growth, the impact of customer experience in defining brands and the importance of managing a strong brand for business growth. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb