Build A Better Agency Podcast

Own a digital marketing agency? Learn how to keep content interesting and focused on business issues your clients are looking to solve. Simon Thompson is the founder of Content Kite, a content marketing company that helps digital marketing agencies increase their quality and number of leads through content marketing. Simon has held content marketing roles for some of the largest digital publishers in Australia such as Mi9 (Microsoft + Ch9), Daily Mail, and MTV. He’s worked on content projects for major global brands such as L’Oreal, Nissan, BMW, Adidas, Disney, and Mondelez, to name a few. Whilst he was in a good place in his publisher roles in Australia, the entrepreneurial bug eventually took hold, and he decided to go out on his own and start Content Kite. He now runs Content Kite full-time and hasn’t looked back. What you will learn about a digital marketing agency in this episode: How a digital marketing agency can keep its content interesting and on topic for the business issues and challenges your cu