Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 277: Should Targeted Ads Target You?Andrew Peek, Jackie Lipinski and Julie Jarnagin start the podcast by asking “What one thing makes you start immediately looking at homes in order to move?” And give various answers on what it was for them. They discuss Andrew’s controversial takes on dashboard usage, share advice on builder website content, and the future of ai in regards to targeted ads.  Story Time (04:36)Andrew believes that dashboards should not be used by individuals with “marketing” in their titleJulie hired someone to help her pick out some paint for the exterior of her homeJackie is thinking about how to instruct builders on content for their website and the best way to prepare for future content News (21:46)Presales! Say What? (https://www.doyouconvert.com/blog/presales-say-what/)Major Facebook ad glitch has advertisers asking about refunds (https://www.cnbc.com/2023/04/26/meta-suffered-a-major-facebook-ad-glitch-clients-asking-about-refunds.html)Generative AI coming soo