Build A Better Agency Podcast

We always say, “What you measure matters,” on the podcast, and today is no exception. To keep you and your team fed, you need to measure metrics in your agency. Without this vital system in place, you likely have no idea how much money is coming in or being spent, which directly affects your team. That’s why we have Marcel Petitpas here to teach us all about running your agency by the numbers. He’s the expert in AGIs, delivery margins, and profit and loss statements, and he knows how to keep agencies on the right track. In this episode, we’ll discuss the most important metrics agencies should already be measuring, how to improve time utilization, calculate billable rates, and the importance of excellent project management. It might seem like an intimidating topic, but we promise that it’s not as painful as it looks, and it will make your life so much easier once you make the changes we discuss in this episode. Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies m