Fm Evolution

SummaryOn this episode of Service Evolution, host Shawn Black is joined by Jim Robinson, CEO of CGP Maintenance and Construction Services. Jim is also an author, speaker, certified business coach, and chairman of a nonprofit. Throughout the episode, Shawn and Jim discuss the importance of how service businesses brand themselves. The pair covers branding success stories, challenges, and advice that every business can learn from, whether it’s part of the service industry or not.Show Notes(1:10) Introduction(2:59) What Inspired Jim to Start a Service Business(5:11) The Importance of Brand Image(12:07) Using Core Values to Keep Your Brand Consistent(14:10) Challenges with Branding a Service Business(19:46) Measuring Success with Your Brand(23:36) Common Mistakes When Branding a Service Business(26:21) Advice for Standing Out from the Crowd(28:32) Incorporating Customer Feedback(31:38) How to Stay Current with Marketing Trends(35:53) Keeping Your Service Brand RelevantLinksShawn BlackJim Robinson CGP Maintenance a