Manage 2 Win

Would you like to overcome every challenge facing your business? In this episode, Eric Holtzclaw, Chief Strategist & Dojo Master at Liger, shares how he helps businesses get closer to true customer needs – not wants – and overcome any problem. David, our host, likes to say, “Great leaders ask great questions.” Yet, few leaders dive deep enough to get to the core of an issue. Eric has a system to learn the true reason someone is behaving the way they do – customers, employees, other leaders, vendors, (spouses?)…  Learn Eric’s ROWR system to strengthen relationships and increase profits.    Another reason to join this conversation is to learn how to comprehend your clients better than the competition. Then your sales and marketing efforts can maximize results.  Eric Holtzclaw is the author of the book “Laddering: Unlocking the Potential of Consumer Behavior” where he shares his expertise on guiding businesses to find their identities and core values, craft their visions, and establish their brands.  Lea