Marketing Your Attraction

Main Topic: Use collaborative idea sessions with your team to become newsworthy.Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection).Move from Product to Role and to Emotion.Duncan Wardle (Previous VP of Innovation):Use Naive Experts.Write down all the rules and then think about breaking one.Reword it.Use "Yes and" to nuture ideas in your team.Force Participation.References: Social Media Marketing World; King's Island Blog; Duncan Wardle.