Smc: School Marketing And Communications

Brad interviews Gabrielle Dolan, a professional storyteller and writer. Gabrielle has recently published a book titled Stories for Work. Brad and Gabrielle discuss the three main parts of the book: Shaping, Sharing and Case Studies. The shaping chapters examine the four styles of stories useful in business and why day-to-day stories are often the most powerful. The eight sharing chapters look at the different places and ways in which you can share your stories and the case studies section examines some real-life examples of storytelling in business.