Smc: School Marketing And Communications

Brad and Scully discuss the benefits of using multiple vendors for digital marketing tools. In addition, they question if social media is the most engaging channel for marketing; and the digital marketing skills gap. This episode’s commonly asked school marketing question looks at ten tips to managing a school’s reputation. This week’s school marketing example:  Vidyard’s useful blog on how they created new videos for their website. The rants and raves segment looks at the qualities parents consider important when choosing a school; and some powerful audio stories shared by the Royal Commission into Institutional Responses to Child Sexual Abuse.