Smc: School Marketing And Communications

Brad interviews Georgy Cohen, Associate Creative Director for Digital Strategy at OHO Interactive in Boston. Georgy and Brad discuss online marketing in education by comparing universities and secondary schools online marketing efforts. They also discuss common problems that are often found on school websites. In addition, they explore content strategies and how they fit within budget and time constraints. In conclusion, Brad and Georgy discuss how analytics is used in content creation.   Episode links: Georgy Cohen http://www.georgycohen.com/ Meet Content http://meetcontent.com/ Confab Higher Education 2016 http://confabevents.com/events/highered/2016 OHO Interactive https://www.oho.com/