Smc: School Marketing And Communications

In episode 61, Brad and Scully discuss the psychology behind video and marketing. In addition, they examine the unusual relationship between social media and SEO; and the art of email personalisation. This episode’s commonly asked school marketing question looks at how to use inbound marketing to reach your niche market. This week’s school marketing example: 16 tips for a memorable open day. The rants and raves segment looks at a principal who is taking his former marketing director to court over a Twitter account. This week’s links: Web psychology and video: An interview with Nathalie Nahai http://wistia.com/blog/interview-nathalie-nahai How do you see me? video https://www.youtube.com/watch?v=YhCEoL1pics Understanding the unusual relationship between social media and SEO https://contently.com/strategist/2016/03/31/understanding-unusual-relationship-social-media-seo/ Are pages from social media sites ranked differently? – Matt Cutts video https://www.youtube.com/watch?v=udqtSM-6QbQ ‘Dear first name’ is not g