Smc: School Marketing And Communications

In episode 60, Brad and Scully discuss that without good design, your content marketing will fail. In addition, they examine the implications of the fear economy; and how your school website measures up. This episode’s commonly asked school marketing question looks at the real value of social media followers. This week’s school marketing example: Marcellin College’s beautifully produced video, I am known. The rants and raves segment looks at Publicis Groupe’s rollout of solution hubs to incorporate digital agencies. This week’s links: Ignore design at your peril https://contently.com/strategist/2016/03/15/ignore-design-peril/ The fear economy – how will you adapt to survive? https://www.marketingmag.com.au/hubs-c/fear-economy-will-adapt-survive/ Is your school’s website up to scratch? http://www.educatoronline.com.au/news/is-your-schools-website-up-to-scratch-213672.aspx Schools miss online opportunities to convert leads to enrolments http://info.imageseven.com.au/school-marketing-blog/schools-miss-online-opp