Smc: School Marketing And Communications

In this special edition, Brad interviews Josh Miles, principal and founder of Indianapolis-based Miles Design, an award-winning design firm specialising in brand strategy, corporate identity and website design. In mid-2015 he joined Redwall Branding and Advertising to create a new branding firm, MilesHerndon. Topics covered include the strategy behind a logo, how visual identity is only part of a school’s brand, the importance of differentiating a school and some examples of how this can be achieved. This week’s links: Miles Design http://www.milesdesign.com/ MilesHerndon https://milesherndon.com/ Bold Brand: The new rules for differentiating, branding and marketing your professional services firm http://www.boldbrand.com/