Smc: School Marketing And Communications

In episode 56, Brad and Scully discuss creating heritage content that tells and shapes the history of your school. In addition, they examine two new tools introduced by Twitter to provide higher levels of customer service; and whether schools are facing a privacy crisis. This episode’s commonly asked school marketing question looks at how to effectively communicate with parents. This week’s school marketing example: an educational association’s improved digital strategy and highly engaging website. The rants and raves segment looks at how Apple took on the US government with content. This week’s links: The double-edged sword of heritage content https://contently.com/strategist/2016/01/26/the-double-edged-sword-of-heritage-content/ Twitter boosts credentials as customer service platform with NPS and CSAT tools https://www.marketingmag.com.au/news-c/twitter-customer-service-tools/ Are schools facing a digital privacy crisis? http://www.educatoronline.com.au/news/are-schools-facing-a-digital-privacy-crisis-21233