Smc: School Marketing And Communications

In episode 54, Brad and Scully discuss how colours influence people. In addition, they examine a well-produced, very unusual video from Slack; and what you need to know for performance marketing in 2016. This episode’s commonly asked school marketing question looks at whether your school marketing is broken and obsolete. This week’s school marketing example: how a school used marketing automation to increase enrolments by an amazing 40 percent. The rants and raves segment looks at two major changes by Twitter. This week’s links: Infographic: How colours influence consumers https://contently.com/strategist/2016/02/03/infographic-how-colors-influence-consumer Wild animals inventing flying umbrellas? Yep, Slack's new video is whack https://www.vidyard.com/blog/animals-flying-umbrellas-slacks-new-video/ Slack teams do amazing things: Animals – TV commercial https://www.youtube.com/watch?v=x6sSa5NpqUI Amazing teams: Animals – The bloopers https://www.youtube.com/watch?v=a27YWiEeQ1w The state of performance market