Smc: School Marketing And Communications

In this special episode of SMC, Brad speaks with Professor Luke Connolly from The University of Queensland about recent media reports concerning a study by university researchers who reportedly declared that investing in a private education is a waste of money. This issue is vitally important for Principals, School Heads, Marketing and Enrolment leaders because parents and prospective parents will draw conclusions based on the headlines. To put you in the picture we give you this ‘background briefing’ by going directly to the source to ask the hard questions. This will arm you with the facts to overcome any objections you might receive. Brad interviews Professor Connelly about the study in question, ‘Does school type affect cognitive and non-cognitive development in children?’, which was published recently in the Australian Journal of Labour Economics. Professor Connelly states that the headlines are vastly oversimplified claims and goes on to explain the purpose of the study, research conducted, data sources