Smc: School Marketing And Communications

  In episode 42, Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; and 12 great content marketing ideas for boring industries. This episode’s commonly asked school marketing question examines how to achieve brand consistency at your school. This week’s school marketing example: repositioning Barcelona’s brand. The rants and raves segment looks at Canadian Bank TD’s successful video.     This week’s links:   Is Australia ready for inbound marketing?   https://www.marketingmag.com.au/hubs-c/australia-ready-inbound-marketing/     Why white papers still matter: Their role in effective content marketing   http://contentmarketinginstitute.com/2014/09/white-papers-matter-effective-content-marketing/     12 sensational content marketing ideas for boring industries   http://blog.newscred.com/12-sensational-content-marketing-ideas-for-boring-industries/     How to achieve brand alignment at your school   http://info.imageseven.com.au/school-marketing-blog/how-to-ac