Smc: School Marketing And Communications

  In episode 41, Brad and Scully discuss data driven marketing: a new era of interpreting information. In addition, they examine a new infographic which illustrates that Australian independent schools are top performers; media monitoring company Isentia has bought content marketing agency King Content; and the effect if Australia embraces ‘US-style privately managed public schools’. While this episode’s commonly asked school marketing question examines why professional photography matters on your website. This week’s school marketing example: St Anne’s Diocesan College’s great website. The rants and raves segment looks at how Spotify’s CEO apologises following anger over its new data privacy policy.   This week’s links:   Data driven marketing: a new era of interpreting information https://www.marketingmag.com.au/hubs-c/data-driven-marketing-new-era-interpreting-information/     AHISA Infographics #2: Australian independent schools are top performers   http://www.ahisa.edu.au/resources/ahisa-infographics/ahi