Smc: School Marketing And Communications

In episode 38, Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked school marketing question looks at how to drive culture within a school. This week’s school marketing example: videos at Perth College, St Catherine’s School, and other schools. The rants and raves segment looks at philanthropy and the public versus private school debate. This week’s links: Increase your play rate: Optimise your video position and size: http://wistia.com/blog/video-position-and-size Google gives up on Google+ as a Facebook rival: http://www.theaustralian.com.au/business/wall-street-journal/google-gives-up-on-google-as-a-facebook-rival/story-fnay3ubk-1227459656166 Consumer trust crisis: Companies excelling in candour substantially outperform the market, with JetBlue leading the way: www.bu