Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 287: The Power of the Handwritten NoteIn this episode, Andrew Peek, Beth Russell and Jessie Suggs talk about the importance of knowing your demographic and taking the reviews and criticism seriously instead of assuming you know better than the consumer; you have to stay humble and open to what can be improved. Together, they discuss how items are worth what the consumer is willing to pay and apply that to people looking for a home, while also considering how difficult it is for the average family to afford a home in today’s rising prices.Story Time (02:36)Andrew used to go to a local coffee shop that recently went out of business and is sad they are gone but not surprised because they wouldn’t put much effort into their drinks even after constructive criticism. Jessie compares the bad customer service at her car dealership to the handwritten note included in a box with the cheap headphones she bought.Beth has been frustrated with how complicated we’re making marketing and thinks we