Managing Marketing

Scott Knox is the President and CEO of the Institute of Canadian Agencies, with a mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. But when it came to pitching, instead of either publishing another industry guideline on how to do it, or joining the chorus of those wanting to ‘ditch the pitch’, they launched Pitch Watch, a confidential service that enables agencies to report both negative & positive experiences with client pitches, and throughout a client relationship.            Scott shares the inspiration for launching Pitch Watch and the development of a solution to the outdated pitch process - the Qualification Based Selection process. The ICA Pitch Watch http://theica.ca/pitch-watch  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcast