Play Big Brand Bold

Today I'm chatting with the ever-fabulous Iolanthe Gabrie, Director of Melbourne-based social media agency Ruby Assembly. She's a senior communications strategist and business mentor, Iolanthe views female business ownership as an essentially empowering feminist act. Iolanthe is a prolific business writer and the podcast of Sell Less, Mean More. Her great loves include Eurovision, oracle cards, coworking spaces and fabulous clothing. Iolanthe lives in Melbourne’s north with her husband Yule, daughter Eglė, Wagner the German Shepherd and two villainous cats: Superhans and Baby Billie.  She is a very happy lady. This conversion is one after my own heart where we get into the nitty gritty of selling and all the amazingly creative ways that Lolanthe magnetized clients into her vortex so she can experience super long-term client relationships and creates deep connections to serve her dream clients.   In this episode, we talk about: How Iolanthe got started and what she learned about sales along the way How she