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Susan MacNicol is the Managing Director of Strategic & Creative Marketing Inc., a marketing firm dedicated to assisting businesses in achieving their optimal sales. The firm helps its clients by clearly defining their target market, identifying competitive advantages, and creating powerful marketing messages and tactics that reach the right audience. She is a results-driven leader with a progressive record of developing and implementing marketing, recruiting, market research, and sales strategies for commercial organizations, government agencies, and nonprofits.  Susan has served on National Advisory Panels for LinkedIn and Facebook corporate for four years, providing feedback, ideas, and beta testing to these global leaders in social media. She has a BA in marketing communications from Columbia College Chicago and an MBA from Pepperdine Graziadio Business School. In this episode… Marketing is fundamental to the success of any business. So how can you come up with effective marketing campaigns that drive