The Product Leadership Podcast From Lighthouse London

Tom was joined by Laura Jackson from creative content agency Not Actual Size to talk about content, a topic that often gets forgotten about and not given the focus it deserves. NAS design content and manage communities for some of the biggest brands in the world and their words are seen by millions.Along the way they talked aboutWhat content actually is and why it's so important to peopleWhat teams can do to bring a more rigorous content focus to their workflowsUseful frameworks for content success and the importance of accountability