Sunny Side Up

Episode Summary In this episode of Sunny Side Up, host Brian Hopper interviews Chris Clemente, a seasoned marketer and online marketing director. They discuss audience segmentation, content personalization, and the transformative impact of AI in B2B marketing. Chris emphasizes understanding the target audience and tailoring content to their needs. Data-driven segmentation, including sub-specialties, cohorts, regions, and age groups, is crucial for crafting effective messages. A/B testing is highlighted as a valuable tool to determine optimal strategies for different audience segments. Ethical considerations in AI marketing are explored, such as data privacy and transparency. Crafting relevant messages that drive engagement requires an audience-first approach, considering where people are in their customer journey. Technical writing's role in documenting processes and knowledge transfer is emphasized. Chris shares insights on balancing new technologies with expertise, and the importance of embracing AI res