Sunny Side Up

Informações:

Sinopsis

15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

Episodios

  • Ep. 244 | Challenges and opportunities that come with adapting to change

    27/09/2021 Duración: 20min

    In this episode, David Wakeman talks about the journey to leadership, detailing his candid thoughts on having a growth mindset, the role of a sales leader, and how to drive change as a sales executive. David speaks on the challenges and opportunities that come with adapting to change, especially during the digital transformation of the pandemic, along with how he inspires and shapes his team as a sales leader. Contact David Wakeman| Follow us on LinkedIn

  • Ep. 243 | Leveraging sales and marketing

    22/09/2021 Duración: 20min

    In this episode, Zarina Lam Stanford shares her perspective on marketing and the many ways in which branding equates with a substantial return on investment. She explains why inclusion and diversity transcend the realm of HR, offering corporate leaders a way in which to unify messaging across the enterprise and out into the marketplace. Over a career that has spanned different corporate cultures and geographies, Zarina has seen the power of distinguishing between a local “go-to-market” approach and a carefully cultivated corporate brand identity – and shares thoughts on how to leverage both. Contact Zarina Lam Stanford| Follow us on LinkedIn

  • Ep. 242 | Learn how to generate lead with data science

    21/09/2021 Duración: 37min

    In this episode, Rik Walters discusses data science for executives. We learn a new take on data science that talks about projecting and not predicting data. Rik dives deeper into the nuances of anonymous ID tagging, explaining how it’s being used by companies and brands today to provide a better customer experience and to skyrocket sales! Contact Rik Walters| Follow us on LinkedIn

  • Ep. 241 | Rebuilding a brand. Ft. Bryan Urioste

    20/09/2021 Duración: 32min

    In this episode, Bryan Urioste discusses rebuilding a brand and the intricacies that go into that process, beyond coming up with a new color palette or logo. He shares the process behind rebranding and offers his perspective on what is most important when starting -  including his definition of rebranding vs. refresh. Contact Bryan Urioste| Follow us on LinkedIn.

  • Ep. 240 | Getting started with ABM- tips on planning and execution. Ft. Heather Adkins

    17/09/2021 Duración: 20min

    In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them? Contact Heather Adkins| Follow us on LinkedIn.

  • Ep. 239 | The Evolution of Customer, Competitive, and Market Insights (CMI). Ft. Matthew Sell

    16/09/2021 Duración: 14min

    In this episode, Matthew Sell defines what CMI is and goes on to discuss how the function of competitive and market intelligence has evolved and how CMI teams have had to adapt to the shifts. He also shares his observations on how he sees CMI evolving in the future as markets become more dynamic. Contact Matthew Sell| Follow us on LinkedIn.

  • Ep. 238 | Brand Story Innovation Using Martech. Ft. Patrick Moorhead

    15/09/2021 Duración: 45min

    In this episode, Patrick Moorhead discusses brand story innovation using Martech. He explains Rishad Tobaccowala’s concept of water vs. plumbing and how it draws a parallel to sales vs. marketing channels. He dives into the process of brand story innovation, novel ways for marketing and sales to work hand-in-hand, and strategies to implement buyer-friendly and sales-focussed marketing. Listen in! Contact Patrick Moorhead| Follow us on LinkedIn.

  • Ep. 237 | The Authenticity of Content. Ft. Matt Sickler

    14/09/2021 Duración: 09min

    In this episode, Matt Sickler discusses the authenticity of the content. He talks about the importance of creating authentic content. He further mentions what the role of the subject matter expert is in verifying the authenticity of the content published. Contact Matt Sickler| Follow us on LinkedIn.

  • Ep. 236 | Scaling your marketing content strategy. Ft. Kerry Ok

    13/09/2021 Duración: 12min

    In this episode, Kerry Ok discusses how to scale your marketing content strategy. She mentions why it is important for B2B marketing organizations should consider scalable marketing content. She also talks about how to leverage using an artist approach while creating content and the hidden secrets of content writing. Contact Kerry OK | Follow us on LinkedIn.

  • Ep. 235 | Moving from IC to Leading Client Sales Teams. Ft. Tim Downs

    09/09/2021 Duración: 12min

    In this episode, Tim Downs discusses his shift from IT to sales leadership and the lessons learned along the journey. He discusses: What are the three Cs to achieving success in any position? What Mamba Mentality means? He also shares amazing tips for new leaders to become successful in their careers and life. Contact Tim Downs | Follow us on LinkedIn.

  • Ep. 234 | Commercial Effectiveness. Ft. Sandeep Kumar

    31/08/2021 Duración: 36min

    In this episode, Sandeep Kumar talks about what commercial effectiveness is, why it’s important for B2B tech companies in 2021, and how to improve your organization’s commercial effectiveness. He details challenges you might encounter in your journey to improving commercial effectiveness and the key role of customer success in commercial effectiveness. Contact Sandeep Kumar  | Follow us on LinkedIn.

  • Ep. 233 | The Evolution of Executive Search. Ft. Ashton Moran

    30/08/2021 Duración: 24min

    In this episode, Ashton Moran talks about the evolution of executive search, detailing the biggest changes that have happened in the executive search industry over the last decade. He speaks on what it’s like to lead teams through challenges as a general manager of executive search, how Invenias is making an innovative impact on the executive search industry, and what the next big innovation in hiring will be. Contact Ashton Moran  | Follow us on LinkedIn.

  • Ep. 232 | Testing at Scale. Ft. Michelle Huff

    27/08/2021 Duración: 29min

    In this episode, Michelle Huff talks about testing at scale, highlighting her framework for testing as an in-house initiative. She shares insight into what testing is, why it’s an important process for marketers, and what it’s like to work with UserTesting for all your testing needs. Michelle also shares some of the top lessons she’s learned as an expert in testing the market. Contact Michelle Huff  | Follow us on LinkedIn.

  • Ep. 231 | Go-To Marketing. Ft. Paroma Sen

    26/08/2021 Duración: 30min

    In this episode, Paroma Sen discusses marketing, specifically go-to marketing. She expands on the past, present, and future of marketing and the trends she’s witnessed over the years. We also learn about cultivating healthy relationships, having an agenda in our conversations, and much more. Listen in! Contact Paroma Sen  | Follow us on LinkedIn.

  • Ep. 230 | Building Content Strategy from scratch. Ft. Jessica Vose

    25/08/2021 Duración: 32min

    In this episode, Jessica Vose talks about building content strategy from scratch, sharing what content and content strategy are, as well as her framework and approach to designing content strategy. Jessica also talks about the roles of a content team and the crucial lessons she’s learned from building content strategy over the years. Contact Jessica Vosen  | Follow us on LinkedIn.

  • Ep. 229 | How Data impacts the growth of an organisation? Ft. Kate Sheridan

    24/08/2021 Duración: 17min

    In this episode, Kate Sheridan discusses marketing and the role of data in enabling the same. She shares insights from her experience working with different organizations, switching industries, and how drawing parallels from her past roles helped her grow in any new ones offered. Contact Kate Sheridan  | Follow us on LinkedIn.

  • Ep. 228 | Sales Strategies. Ft. Jeff Grillo

    23/08/2021 Duración: 12min

    In this episode, Jeff Grillo talks about the definition of a sales strategy. He mentions the key components of a strong sales strategy and explains why he refers to his salespeople as “sales athletes”. He also teaches about how to inject partners, channel resellers, marketing individuals, training and development etc  into your sales strategy. Contact Jeff Grillo  | Follow us on LinkedIn.

  • Ep. 227 | Scalable Demand Gen tactics. Ft. Scott Salkin

    20/08/2021 Duración: 33min

    In this episode, Scott Salkin talks about scalable demand generation tactics, including early-stage demand gen. He details how to get started with implementing demand generation tactics, how to scale them, and what you should do if your performance starts to plateau. He also shares his thoughts on category creation and Pulse, the conference his company started and grew from 500 to 6,000 attendees. Contact Scott Salkin  | Follow us on LinkedIn.

  • Ep. 226 | Living through an acquisition. Ft. Alex Yakubov

    19/08/2021 Duración: 32min

    In this episode, Alex Yakubov talks about how to thrive during an acquisition, shedding light on the reality of the acquisition process. Having lived through multiple acquisitions during her career, she shares insight into some of the first things you need to do as a manager or executive during an acquisition, along with her top tips and advice on living through the chaos of an acquisition. Contact Alex Yakubov | Follow us on LinkedIn

  • Ep. 225 | A deep dive into Virtual Sales. Ft. Mackenzie Bushy

    17/08/2021 Duración: 26min

    In this episode, Mackenzie Bushy discusses virtual sales and their ability to revolutionize the customer experience. She details her research, leaving us with valuable insights on enhancing UX designs for customers. She also suggests how we could benefit from the strategy in the coming times and the challenges we need to overcome. Contact Mackenzie Bushy | Follow us on LinkedIn

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