Sunny Side Up

Episode SummaryChris Savage joins the OnBase Podcast to share actionable insights on leveraging AI for brand building while staying true to authenticity. From his early days as a filmmaker to leading Wistia, Chris provides an engaging look into the evolution of brand strategies, the importance of creativity, and how leaders can guide their teams through this AI-driven transformation.This episode explores everything from the risks of AI overhype to the timeless need for human connections in marketing. Whether you're a marketer, a leader, or AI-curious, this conversation will leave you equipped to build a stronger brand.Key TakeawaysCreativity Is a Numbers GameShipping quickly and iterating often fosters original connections, driving stronger, standout brand strategies.Why Brand Matters More NowAI is increasing competition by lowering entry barriers; strong, authentic brands will be key differentiators in the long term.Authenticity Will Always WinConsumers value honest, transparent engagement. AI tools are